Every meal delivered through Doodle starts somewhere — a farm in Limuru, a greenhouse in Naivasha, a fishing boat on Lake Victoria. We believe the best food comes from the shortest supply chains.
Farm-to-table, literally
Many of our grocery merchants source directly from smallholder farmers in central Kenya. When you order fresh vegetables through Doodle, there is a good chance they were picked that morning.
Supporting small suppliers
Doodle's merchant programme is open to small-scale suppliers — including individual farmers who sell directly to customers through our grocery category. No middlemen, no markup.
Reducing food waste
Our AI demand forecasting helps merchants predict what they will sell today. This means less over-ordering, less spoilage and less food waste across the entire supply chain.
What you can do
Next time you order on Doodle, look for the "locally sourced" badge on merchant profiles. These are businesses that prioritise Kenyan growers and suppliers.